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It's so hard to not want to jump right into a great idea. Often times, we hear about these great new techniques and marketing platforms and it's human nature to want to dive right in. Implementing a new technique or plan can be more harmful than good however, if you're missing the key element...Objectives.

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Direct-Mail Success

Aug 06, 2013

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Direct-mail is so much more than just sending out a cute postcard every once in a while. There are many factors that go into a successful direct-mail campaign. From the list, to the graphics, to the frequency of delivery, this form of marketing takes just as much effort as any other aspect of branding your company.

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Top Of Mind Awareness

May 31, 2013

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Think back to the last time you had an issue at home that needed immediate attention. Your Air Conditioner going out for example. How did you find your solution? Chances are you called a repair service that either came recommended to you by someone close, or you called the first company that came to mind when you thought "AC Repair". That is top of mind awareness.

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Loyalty builders are one of the many direct mail tactics that aid in maintaining client relationships. This is achieved by offering some sort of incentive, gift, or offer to the recipients of your mailed marketing materials.

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The Call To Action

Apr 19, 2013

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Ok, so you have spent countless hours creating the most beautiful marketing materials to send out. You've narrowed down your network of people into a carefully selected appropriate target audience. You've sent everything out. There’s a problem though. No-one is calling. What went wrong? The answer could be as simple as you forgetting to ask your audience to remember you. You forgot to include the call to action.

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