Direct mail marketing is the most effective and economical way to target optimum new customers – and to encourage your best customers to purchase from you more frequently. Direct mail will make these customers feel both appreciated and exclusive – a powerful combination.
A preferred customer program can have an enormous impact on sales over the long run by enabling you to advertise strategically based on individual customer buying habits. You can design mailings to your best customers based on factors like how recently they've purchased, or the total amount spent for the year. Then you can delight and entice these customers with postcards announcing exclusive special discounts and offers.
Direct mail advertising is extremely effective on this and many other levels for small businesses. For instance, direct mail can work in conjunction with your other advertising, dramatically increasing its effectiveness.