Turn Your Success into Your Next Lead

You’ve probably heard the phrase “Let your work speak for itself.”

That’s basically what an Evidence of Success postcard does. It quietly showcases your wins without shouting, bragging, or pushing a hard sell. And it works.

Showing proof of performance builds trust. And trust leads to leads.

Let’s break down how this type of postcard works and how to make it part of your marketing mix.

What is an Evidence of Success postcard?

It’s a mailer that shows what you’ve already accomplished. Something real, recent, and local. You’re not saying “I’m the best,” you’re saying “Here’s what I just did.”

Depending on your industry, this could be:

• A “Just Sold” or “Just Listed” postcard

• A testimonial from a happy client

• A mini case study with before/after photos

• A mortgage pre-approval success story

• A service job completed in the neighborhood

The goal is to help the person reading it think:

“They’ve done this before. Maybe they can help me too.”

Why does Evidence of Success work?

It Builds Trust - People trust proof more than promises. When they see results you’ve delivered, it builds confidence that you can deliver for them too.

It Shows You’re Active - Marketing is often about perception. An agent or business consistently mailing success stories seems busy, sharp, and in-demand—even if they’re not closing deals every day.

It Nudges Without Pressure - There’s no heavy pitch. Just real-world results, shown in a simple, visual way. It keeps you top-of-mind without wearing people out.

What should you include in your Evidence of Success postcard?

Keep it simple. You don’t need a long explanation. You just need enough to show what happened and who it helped.

Here’s what typically works well:

• A headline: “Just Sold in Your Neighborhood” or “Another Family Approved and Moving In”

• A photo: House, happy client, finished project

• A short caption: What happened, who you helped, and how

• A soft call to action: “Thinking about selling? Let’s talk.” or “Need a service you can trust? Give us a call.”

  
  

When should you send your Evidence of Success postcard?

Timing is flexible, but a few moments are especially great:

• Right after a big win or project

• When you’re trying to build local awareness

• During slower seasons, to remind people you’re still out there

  
  

Consistency matters more than frequency. One postcard is good. A series is better.

Want to try Evidence of Success postcards?

Evidence of success postcards area subtle, effective way to build your reputation. You’re not selling a service. You’re showing what it looks like when someone says yes.

And in a crowded market, that proof can be the thing that sets you apart.

If you’re not sure what to say or how to design it, we’ve got templates to help. Just pick a format, plug in your win, and we’ll take care of the rest.