You’ve probably heard the phrase “Let your work speak for itself.” That’s basically what an Evidence of Success postcard does. It quietly showcases your wins without shouting, bragging, or pushing a hard sell. And it works. Showing proof of performance builds trust. And trust leads to leads. Let’s break down how this type of postcard works and how to make it part of your marketing mix. What is an Evidence of Success postcard? It’s a mailer that shows what you’ve already acco

When most people think of lead generation, they picture cold outreach, paid ads, or chasing new contacts. Do you know what's often overlooked? Reaching out to the people who already know you. When agents, lenders, and small business owners make a habit of staying in touch, the results follow. It’s not flashy. It’s not complicated. But it works. Here’s why keeping in touch might just be your most powerful (and overlooked) strategy. Your Past Clients Are Future Business Just be

Every year, NAR releases a mountain of data about what buyers and sellers are doing, thinking, and expecting. And every year, most agents either skim it or skip it altogether. But if you’re trying to stand out, stay consistent, and get in front of the right people these stats matter. They show you how your prospects are finding agents, what influences their decisions, and where your marketing can hit harder. We’re big believers in marketing with purpose. That starts with know

Most of the time, when people think about marketing, they picture things like Instagram posts, email newsletters, postcards, or maybe a...

Not all mail lists are created equal. Some get the job done. Some get in the way of getting the job done. You can have the best-looking...

When it comes to doing direct mail campaigns, we've found that most professionals fall into one of two camps: "I want to do it myself, on...

Most of the time, when people say “marketing,” they’re thinking about tactics (postcards, ads, emails, social media). None of those...

There’s a reason your past clients worked with you in the first place: they trusted you. Real trust is a rare resource in today's world....

Staying connected to your past clients is a must if you want repeat business and referrals. When it comes to direct mail, one big...

Real Estate Agents and Mortgage Lenders Can Win Together If you already have a trusted referral partner in the real estate or mortgage...

Time is the most valuable resource you have to grow your business. Unlike money, you can’t earn more of it. Every day, you get the same...

What happens when you lose touch with past clients? Nothing—at first. Life moves forward. You stay busy chasing new leads and juggling...

In residential real estate, your business lives or dies by the quality of your leads. Finding those high-quality leads isn’t always easy....

Are your marketing communications falling flat? Imagine a world where every piece of mail you send becomes a powerful marketing tool,...

You've been there before. You finished putting together what you thought was going to be a killer direct mail marketing campaign. You...

We get it. E-mail marketing has a strong theoretical pull. Cheap, fast, and with a seemingly massive reach, e-mail marketing appears...

The day-to-day demands of the job can make it challenging for real estate agents to stay in consistent communication. That doesn't change...

The world we live in today is truly globalized. In an instant you can be connected with someone from across the world. Ideas, products,...

Direct mail marketing can be a highly effective way to reach potential customers, but its success hinges on targeting the right audience.

Creating a standout brand presence has become more essential than ever. Consumers are inundated with options to choose from when...

Overview Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service that allows businesses to send marketing...