Most of the time, when people say “marketing,” they’re thinking about tactics (postcards, ads, emails, social media). None of those...

There’s a reason your past clients worked with you in the first place: they trusted you. Real trust is a rare resource in today's world....

Staying connected to your past clients is a must if you want repeat business and referrals. When it comes to direct mail, one big...

Real Estate Agents and Mortgage Lenders Can Win Together If you already have a trusted referral partner in the real estate or mortgage...

Time is the most valuable resource you have to grow your business. Unlike money, you can’t earn more of it. Every day, you get the same...

What happens when you lose touch with past clients? Nothing—at first. Life moves forward. You stay busy chasing new leads and juggling...

In residential real estate, your business lives or dies by the quality of your leads. Finding those high-quality leads isn’t always easy....

Are your marketing communications falling flat? Imagine a world where every piece of mail you send becomes a powerful marketing tool,...

You've been there before. You finished putting together what you thought was going to be a killer direct mail marketing campaign. You...

We get it. E-mail marketing has a strong theoretical pull. Cheap, fast, and with a seemingly massive reach, e-mail marketing appears...

The day-to-day demands of the job can make it challenging for real estate agents to stay in consistent communication. That doesn't change...

The world we live in today is truly globalized. In an instant you can be connected with someone from across the world. Ideas, products,...

Direct mail marketing can be a highly effective way to reach potential customers, but its success hinges on targeting the right audience.

Creating a standout brand presence has become more essential than ever. Consumers are inundated with options to choose from when...

Overview Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service that allows businesses to send marketing...

As a professional who relies on direct mail marketing to grow your business, you know the importance of getting your message in front of...

As a professional who markets themself, you know the struggle is real when it comes to developing fresh, engaging content for your direct...

When planning a direct mail marketing campaign, the natural inclination is often to "spray and pray" - send out as many mail pieces as...

Advertising fatigue – when consumers feel overwhelmed or annoyed by relentless promotion. If you’ve ever felt this, chances are the...

In industries where relationships with clients and prospects matter, your presence is your currency. The more someone sees you and your...

Direct mail gives you the ability to target your audience with precision. With the ability to access a treasure trove of data you can...