Have you ever heard of analysis paralysis? Maybe you haven’t just heard of it… you’ve experienced it firsthand.
Analysis paralysis is defined by the Cleveland Clinic as “a type of overthinking that makes you feel unable to make a decision – no matter how big or small.” It can infect any aspect of your life.
There is a type of analysis paralysis that we see in the marketing world. Professionals can become obsessed with the message they are sending out, to the point where it takes too long to get their message to the intended audience.
For example, a real estate agent can nitpick the details of a postcard, going back and forth on proofs, while months are passing by.
Let’s be clear, we strongly believe that your messaging and your brand is crucial. But equally, if not more important, is the frequency at which you are sending messages.
It’s necessary to find the balance of marketing yourself in a smart way, while not letting the minute decisions of what goes on a mail piece prevent you from getting that piece out on time.
At the end of the day, the frequency at which you send messages to your audience will be the factor that builds top-of-mind awareness. Consistency activity is king!