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Recipe for Referrals


How do the most successful realtors market themselves to generate quality referrals? The answer to this question is a fascinating mix.

Since our inception, we’ve been working with some of the very best realtors in the business. I am always impressed by the multifaceted marketing strategies they use.

But no matter how distinctly these thriving realtors mix their marketing, all of them absolutely, positively have one thing in common: consistent customer outreach.


One agent who has had a lot of success in generating referrals used four different channels to consistently outreach to his customers. Those four channels were: direct mail, an e-newsletter, hand-written notes, and face-to-face interactions.

Direct mail is just one of the ingredients in their recipe for referrals. If you’re curious about setting up your own cruise-control marketing strategy, contact us today!

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