Your “sphere of influence” consists of your friends, family and past clients. These people know you, trust you, and want to refer you. You just have to remind them!
The National Association of REALTORS® conducted a survey of homebuyers and sellers:
- 88% of those people who used a REALTOR® were satisfied
- Only 15% used that REALTOR® again
The #1 reason there was a huge gap between satisfaction and repeat business: they lost touch.
Here’s the bottom line: It costs 5-7 times as much to get a new customer as it does to get business and referrals from an existing customer.
Stay connected! Direct mail marketing through Reaching Neighbors makes it easy.