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Connect with Your Database

Use a mix of customer-outreach strategies to earn referrals.

For realtors, lenders and small businesses, the very best marketing plans are simple, and focus on meaningful customer connections. It’s a simple secret sauce that drives lifetime referrals:

Use your database. Connect personally, both face-to-face and over the phone. And arrive in your customer’s mailbox every single month, with meaningful, great-looking postcard messages. It’s the easiest part of your plan, the most consistent & cost effective, and sometimes even the most memorable.

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