While some may think that direct mail is a more expensive marketing method compared to digital channels, that's not necessarily the case....

Have you heard about business letters from the heart? They offer a creative way to connect with your customers personally, by sharing a...

Staying in touch with past customers is an essential part of building a successful business. Not only does it help to maintain positive...

Sales can be lonely work. Most realtors, lenders and small business owners launched their careers aiming for independence. But sometimes,...

In real estate, lending and virtually every small business, there can be a tendency to focus most marketing resources on working cold...

If what you sell has a long life span (like real estate), customers can become inactive for extended periods. But smart realtors, lenders...

A strong brand is essential for any small business looking to stand out in today's competitive market. A brand is more than just a logo...

How do the most successful realtors market themselves to generate quality referrals? The answer to this question is a fascinating mix....

A strong brand is essential for any small business looking to stand out in today's competitive market. A brand is more than just a logo...

Whether you are a realtor, lender, or small business owner, your customer database is your best asset. The statistics prove that...

You know it’s critical to keep in frequent touch with your customers... but can you do that efficiently? YES YOU CAN. It's as easy as...

A strong brand is essential for any small business looking to stand out in today's competitive market. A brand is more than just a logo...

For realtors, lenders and small businesses, the very best marketing plans are simple, and focus on meaningful customer connections. It’s...

Direct mail marketing is a tried-and-true method of reaching potential customers, and it remains relevant in today’s digital age. Here...

Our calendar magnets make great giveaways and are ideal for showcasing your logo or business message year-round, while helping your...

With the trend toward digital marketing, it’s tempting to forget simple, tried-and-true methods like postcard marketing. The fact is,...

Our cruise-control postcards make it efficient and effective. If what you sell has a long life span (like real estate), customers can...

Real estate comes in waves, and right now it’s full throttle. Amid the frenzy here’s something worth knowing: The most successful...

Picture this: You are standing in front of your mailbox, sorting through today’s delivery. What direct mail pieces stay in your hands and...

Just after Thanksgiving, a seasonal lull sets in. You should absolutely enjoy the slower pace AND maximize the opportunities this respite...

Cold marketing? It's become a counter-intuitive strategy for good reason: The basic precept of intelligent marketing holds that mining...