Crowd Prospecting by Direct Mail
Cold marketing? It's become a counter-intuitive strategy for good reason: The basic precept of intelligent marketing holds that mining...
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- Aug 7, 2018
- 2 min
Stop Chasing Transactions. Start Building Relationships.
In real estate, lending and virtually every small business, there can be a tendency to focus most marketing resources on working cold...
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- Jun 13, 2018
- 2 min
Results Drive Respect
We were gratified, as we always are, to see yet another positive performance review on the power of direct mail marketing. This time the...
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- Jun 7, 2018
- 2 min
Realtors: Get on Board
I encourage our many real estate clients to support TREPAC, the Texas Real Estate Political Action Committee. Because so much of our...
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- May 10, 2018
- 2 min
Partner Up to Push Yourself
Sales can be lonely work. Most realtors, lenders and small business owners launched their careers aiming for independence. But sometimes,...
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- Apr 24, 2018
- 2 min
What You're Really Mailing Is Your Image - Use A Pro
Every good brand starts with good design. It’s essentially your business’s first impression, and critical to creating a sense of...
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- Apr 18, 2018
- 2 min
What Seasoned Realtors Know About Referrals
Overheard in conversations with a few of our real estate clients this week: I tell new realtors – if you’re spending a lot of time...
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- Apr 12, 2018
- 1 min
Learn and Earn
We're excited that our own Margo Temkin is the presenting speaker at Legacy Mutual Mortgage’s Brunch and Learn seminar, You Can’t Fail...
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- Apr 3, 2018
- 2 min
E-mail or Direct Mail?
We get it: e-mail marketing has a strong theoretical pull. Cheap, fast, and with ostensibly massive reach, e-mail marketing seems...
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- Mar 15, 2018
- 2 min
What Nashville Realtors Taught Us
Yesterday we sat down with some smart-working Nashville realtors, at the invitation of Legacy Mutual Mortgage’s Shawn Kaplan, who hosted...
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- Mar 7, 2018
- 2 min
Smart Co-Marketing for Realtors and Lenders
Co-marketing with direct mail can create significant new opportunities for realtors and lenders – whether they are mailing to established...
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- Feb 21, 2018
- 1 min
Postcards On Demand
The Realtors, Lenders and Small Businesses we serve asked us for a FAST, ONLINE, ON-DEMAND solution for rapid campaigns, like Just...
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- Feb 16, 2018
- 1 min
Nashville Bound
We're excited to meet with real estate pros in Nashville on March 14 for Shawn Kaplan's Learn & Earn: Direct Mail 411 seminar! We'll be...
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- Feb 14, 2018
- 1 min
Platinum Top 50 Realtors Know How to Boost Referrals
Every year, San Antonio’s Platinum Top 50 Awards recognize real estate professionals for their outstanding achievements. Reaching...
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- Feb 13, 2018
- 1 min
Walking for Eli's Fund
We're proud to support Eli's Fund, a fabulous organization that provides financial support to active duty service men and women,...
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- Feb 5, 2018
- 2 min
Marketing to a geographic area: Neighborhood Farming
Keeping your name in front of the neighbors is a great way to position yourself as the local expert. You can become THE agent to go to...
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- Feb 5, 2018
- 1 min
Targeted direct mail programs for mortgage loan originators
Reaching Neighbors has provided powerful results to mortgage lending professionals since 2001. Our number one recommendation to lenders: ...
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- Feb 5, 2018
- 1 min
How direct mail fits
Brian Buffini is an internationally known sales guru. His training programs have helped countless realtors and lenders grow their...
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- Feb 1, 2018
- 1 min
If you do nothing else, stay in touch with your sphere
Your “sphere of influence” consists of your friends, family and past clients. These people know you, trust you and want to refer you. You...
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- Jan 30, 2018
- 1 min
Trust begins with consistency
People buy from those they know and trust. They refer their friends and family the exact same way. So, how do realtors and lenders use...
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