To a marketer or a marketing team, efficiency is not just a buzzword used to throw around in conversation. It’s what separates a...

What if I told you there was a goldmine right in front of you? Would you spend time and resources tapping into it? It would be absurd not...

Imagine the scenario: You've dedicated time and energy into building relationships, transforming new prospects into first-time clients....

In an era where the buzz around digital marketing is louder than ever, it's easy for professionals to question the relevance of...

Have you ever heard of analysis paralysis? Maybe you haven’t just heard of it… you’ve experienced it firsthand. Analysis paralysis is...

When it comes to direct mail campaigns, targeting the right audience is crucial for success. Sending your message to the wrong people...

Your “sphere of influence” consists of your friends, family and past clients. These people know you, trust you, and want to refer you....

People buy from those they know and trust. They refer their friends and family the exact same way. So, how do realtors and lenders use...

We come to work, and we are on “autopilot” most of the time. We can easily lose sight of the reason we work. It’s not all about the deals...

While some may think that direct mail is a more expensive marketing method compared to digital channels, that's not necessarily the case....

Have you heard about business letters from the heart? They offer a creative way to connect with your customers personally, by sharing a...

Staying in touch with past customers is an essential part of building a successful business. Not only does it help to maintain positive...

Sales can be lonely work. Most realtors, lenders and small business owners launched their careers aiming for independence. But sometimes,...

In real estate, lending and virtually every small business, there can be a tendency to focus most marketing resources on working cold...

If what you sell has a long life span (like real estate), customers can become inactive for extended periods. But smart realtors, lenders...

A strong brand is essential for any small business looking to stand out in today's competitive market. A brand is more than just a logo...

How do the most successful realtors market themselves to generate quality referrals? The answer to this question is a fascinating mix....

A strong brand is essential for any small business looking to stand out in today's competitive market. A brand is more than just a logo...

Whether you are a realtor, lender, or small business owner, your customer database is your best asset. The statistics prove that...

You know it’s critical to keep in frequent touch with your customers... but can you do that efficiently? YES YOU CAN. It's as easy as...

A strong brand is essential for any small business looking to stand out in today's competitive market. A brand is more than just a logo...